Kentucky Route Zero is a magical realist adventure game about a secret highway in the caves beneath Kentucky.
Annapurna Interactive brought me on board to design and develop a page to promote the long-awaited console release of this critically-acclaimed game. The strong visual language of the game informed the skewed, dark design.
The site is completely responsive and brings the beautiful art of the game to the forefront. The colour and depth of the imagery contrasts with the stark black and white text, drawing attention to its unique visual style. The subtle parallax of the header was achieved through SVG masks - using a black and white matte to separate the TV from the background, achieving transparency while keeping file sizes low.
Look out for Kentucky Route Zero on a console near you.