I worked with 614a to create an alternate reality game (ARG) for an upcoming release of Ubuntu.
The game involved multiple puzzles across all forms of media - even using a real voicemail box! - to immerse and involve players in the story as it unfolded.
I was responsible for designing elements that drove the story, including hinting at a bigger picture through the use of animated elements, hidden code and distorted imagery.
Players socialised over IRC, worked together to crack puzzles and even created parody sites. It was a successful, rewarding experience. generating more than 8,000 likes and 3,000 tweets.
Sam Mularczyk is a motion, web and graphic designer from Melbourne, Australia.